OneSight supports standardized dashboards that allow users to compare data across multiple existing listening topics. This helps clearly identify differences between brands, products, campaigns, or markets. The comparison module is widely used in scenarios such as competitor analysis, marketing campaign evaluation, and regional market comparisons.
1. Function Overview
Comparison Units: Multiple listening topics are grouped together to form a comparison group.
Visualized Analysis: Differences and trends are displayed in unified charts for easy interpretation.
Benchmark Building: Establish reference benchmarks for internal evaluation and external competition.
2. Typical Use Cases
Your Brand vs. Competitors: For example, comparing "Samsung vs. Apple" in terms of social discussion performance across different markets.
Marketing Campaign Effectiveness: Such as comparing "Black Friday vs. Singles' Day" in terms of user engagement and interaction performance.
Regional Market Monitoring: Comparing volume structure and content preferences between markets like Southeast Asia and Europe.
3. Core Modules
3.1 Comparison Summary
This section provides a consolidated view of key metrics across multiple topics, allowing you to quickly understand the relative performance of each core metric based on customizable indicators, such as:
Total Mentions
Total Engagements
Total Video Views
Number of Unique Authors
Estimated Potential Reach
These metrics help benchmark topics side-by-side to identify leading brands, campaigns, or markets.
3.2 Mention Volume Comparison
Mentions Trend Comparison: Displays how each topic’s mentions evolve over time, making it easy to spot which one dominates high-engagement discussions.
Mention Volume Distribution: Uses pie charts to visualize the proportion of total mentions attributed to each brand or campaign, making it easy to spot dominant voices.
Dimension-Based Comparative Analysis:
Enables multi-angle comparison across several key dimensions:
Sentiment: Positive / Negative / Neutral
Platform: Breakdown by platforms such as X (Twitter), YouTube, etc.
Language: Distribution of content across different languages
Region: Geographic differences in topic attention or engagement across countries or territories
3.3 Dissemination Performance
Compare each topic’s engagement metrics—such as likes, comments, and shares—as well as video view counts, to evaluate and understand the communication effectiveness and reach of different brands or campaigns.
3.4 Conversation Insights
Compare the most frequently mentioned keywords and hashtags across different topics. This offers a clear view of similarities and differences in user focus, providing insight into user context and differences in brand perception.
3.5 Demographics
Compare the gender and age distribution of authors across topics to better understand each brand or topic’s reach and appeal among different audience segments.
4. Usage Recommendations
Limit each comparison group to 3–6 topics to ensure chart clarity and readability.
Use filters (such as time, platform, or language) to maintain a consistent baseline across all topics.
Export comparison results for use in competitor reports, strategic presentations, or brand audit materials.
If you’d like to implement industry benchmark templates or integrate advanced visualization components, feel free to contact the OneSight Customer Success Team. We can provide customized, reusable comparison frameworks along with standardized analysis processes and templates.