The Marketing Campaign Analysis feature allows users to flexibly filter relevant posts based on multiple dimensions such as tags, hashtags, and post status. This enables comprehensive evaluation of a specific campaign’s performance, supporting post-campaign reviews, strategic optimization, and informed resource allocation.
With this feature, you can:
Accurately filter all posts related to a specific campaign
Analyze metrics such as post volume, engagement performance, and content distribution during the campaign period
Evaluate the participation and effectiveness across different platforms or social accounts
Provide data-driven insights and strategic references for future campaign planning and execution
Navigate from the left-hand menu: Monitoring > Campaign.
1. Creating Marketing Campaign Analysis
Steps：
On the "Campaign Analysis" page, click the Filter button to open the filter settings panel
Use the filter options to select the campaign-related content you want to analyze, then click Apply.
You can customize the data scope of the campaign by combining the following filter dimensions:
Social Profile Tags: Filter content by social account tags.
Social Profiles: Select specific accounts to analyze.
Content Tags: Filter posts using content tags.
Hashtags: Filter based on hashtags used in posts.
Post Status: Such as published or deleted.
Media Type: Such as text, image, etc.
Filtering Logic Explanation：
Same-type filter conditions (e.g., multiple content tags):
By default, the system uses an "OR" logic, meaning posts that match any of the selected tags will be included.You may manually switch to "AND" logic if you want to filter only posts that meet all selected tags
Combining different types of filters (e.g., content tag + hashtag):
The system uses "AND" logic by default, meaning posts must meet all selected conditions for more precise filtering.As shown in the figure below, select the social profile tags and social profiles. At this time, there is no data available in the query result, because the SEA-Taiwan social profile tag does not contain Samsung social profile. So please try to avoid similar combinations, or reconfigure tags (go to Settings > Tags).
Quick Search for Filtered Content: Easily locate filtered content using keywords.
After setting the filter criteria, click the Analyze button to proceed with the analysis.
2. Marketing Campaign Analysis Details
After completing the setup of a marketing campaign analysis, click the Analyze button to enter the campaign details page and view comprehensive performance data.
The system supports viewing and comparing data from two perspectives:
Cross-Platform View: Consolidates data across multiple platforms to provide an overall picture of the campaign's performance.
Single-Platform View: Focuses on the performance data of a specific platform for more granular analysis.
Core Metrics
At the top of the Campaign Analysis Details page, the system highlights key performance metrics to help you quickly grasp the overall effectiveness of the campaign. By providing an overview of post volume, engagement data, exposure and reach, video views, and comment feedback, it enables a comprehensive evaluation of campaign performance, helps identify strengths and potential issues, and offers data support for future optimization and strategy development.
Contents & Social Profiles
Engagements
Impressions*/views
Reach
Video Views
Video View Time & Completion Rate
Comments
Comments Sentiment
Post Count Analysis Charts
Analyze the content publishing situation of the campaign from multiple dimensions, understanding the distribution and trends of posts across platforms, content types, and social accounts during the campaign period. This helps evaluate the breadth of content delivery and coverage strategies.
Number of posts (by platform)
Number of posts (by post type)
Number of posts (by date)
Number of posts (by social profile)
Number of posts (by selected social profile tag)
Number of posts (by aggregated sentiment)
Engagement Analysis Charts
Display user interactions with posts during the campaign period, helping to measure content appeal and user participation, thereby optimizing future engagement strategies.
Engagements (by platform)
Engagements (by post type)
Engagements (by date)
Engagements (by social profile)
Impression Analysis Charts
Display post impression performance from multiple dimensions, covering platforms, content types, dates, and more. This provides insight into how frequently content is seen by users and the breadth of its reach, offering a basis for evaluating content distribution effectiveness.
Impressions (by platform)
Impressions (by post type)
Impressions (by date)
Impressions (organic & paid)
Impressions (by social profile)
Reach Analysis Charts
Measure the number of unique users reached by posts within the selected time period. By analyzing multiple dimensions such as platform, content type, and organic/paid sources, it helps clarify the actual audience scope and differences in reach effectiveness.
Reach (by platform)
Reach (by post type)
Reach (by date)
Reach (organic & paid)
Reach (by social profile)
Reach (by selected social profile tag)
Video Views Analysis Charts
Focuses on the performance of video content, including views, trends, platform distribution, and associated social accounts. This helps assess the reach of video content and audience preferences.
Video views (by platform)
Video views (by date)
Video views (by social profile)
Video views (by selected social profile tag)
Comment Sentiment Analysis Chart
Focuses on user comments to uncover user sentiment and feedback through dimensions such as sentiment polarity, keywords, and emoji usage. This helps in timely adjustment of content strategies and public relations responses.
Comment sentiment (aggregated)
Comment sentiment (by date)
Comment top keywords
Comment top emojis
Related Posts
Display all relevant posts from the campaign
All related posts filtered for the campaign are displayed, with support for further filtering and sorting:
Filtering options:
By social account tag
By social account
By content type
Sorting options:
Sort by metric values in ascending or descending order
Key metrics include engagements, impressions, video views, number of comments, etc., allowing you to quickly identify high-performing content.
3. Analysis Records
The system automatically saves each created marketing campaign analysis for easy future access and management.
On the "Campaign Analysis" page, you can view all previously created analysis records:
Click the Details button to enter the corresponding analysis detail page and view complete data charts and key metrics.
Click the [...] action button on the right side of a record to choose from the following options:
Export analysis report (in PDF format)
Delete analysis record (please proceed with caution—this action is irreversible).
Through record management, you can easily review the performance of past campaigns and build a traceable archive of operational data.
4. Export Report
On both the "Campaign Analysis Details" page and the "Analysis Records" page, you can export reports to save analysis results or for external reporting purposes.
Steps:
Click Export / Export PDF to enter the Export Report page;
Set export options:
Aggregation Method: Choose to summarize by Day, Week, or Month;
Platform Selection: Select Cross-Platform or a specific single platform;
Share via Email (Optional): Fill in an email address to have the report sent automatically;
Click the Export button and wait for the report to be generated.