Based on OneSight’s powerful data analysis capabilities, the system supports multi-dimensional in-depth analysis of industry data to help you gain insights into market trends and benchmark industry performance, thereby optimizing social media operation strategies.
Types of Analysis:
Single Industry Data Analysis: Gain an in-depth understanding of the overall operational performance of the target industry, including key metrics such as posting frequency, interaction levels, and follower changes.
Cross-Industry Comparative Analysis: Compare data across different sub-industries to quickly identify differences in content performance, user engagement, and other key metrics.
Industry vs. Social Account Comparative Analysis: Compare your social account data with the overall industry data to discover strengths and gaps, assisting in formulating targeted improvement strategies.
The industry analysis feature helps you quickly understand overall industry trends and dynamics, clarify your social account’s position within the industry, and identify strengths and weaknesses through data comparison. This supports the development of more targeted, data-driven content and engagement strategies to continuously improve operational performance.
1. Creating an Industry Analysis
Steps:
From the left menu, go to Reports > Industry Analysis.
Select the social account or industry to analyze, and choose the report time period.
Click the Analyzes button.
2. Viewing Industry Analysis Details
Through the Industry Analysis module, you can gain a comprehensive understanding of key trends and performance metrics within your target industry—such as follower growth, post volume, engagement levels, and top-performing content. Specifically, it includes:
Overall performance: Displays aggregated and comparative key data indicators (such as followers and follower growth) within the selected date range.
Followers: Supports visual comparisons of follower data by total count or growth, helping you assess user growth trends across the industry.
Posts: Compares the industry’s content publishing rhythm and content format preferences from two dimensions: number of posts and post types.
Post engagement: Using two visualized charts—Interaction Trend and Engagement per 1,000 Followers—you can gain a clearer understanding of how well industry posts are received and how deeply users are engaging.
Popular Posts: Focuses on posts with the best interaction performance within the selected time period, distilling characteristics of viral content.
Popular Hashtags: Counts high-frequency topics within the industry to assist content creators in identifying potential trending directions and topic inspirations.
These data help you grasp the industry rhythm and optimize your own operational strategies.
3. Exporting Reports
You can export the industry analysis report in two ways, making it easy for reporting and archiving purposes:
Export from the "Industry Analysis Details" Page:
Enter the industry analysis details page, click the Export button at the top right, select the export format (PDF or EXCEL), then click Export to generate and download the report file in the chosen format.Export from History Records:
Go to the "Industry Analysis Record" page, locate the desired report record, and click the Export button to export that industry analysis report.