The Period Comparison feature helps you track performance changes of social accounts across different time periods, providing data support for content optimization and operational decision-making.
From the left-side menu, go to Reports > Period Comparison.
1. Creating a Period Comparison
Steps:
Go to Reports > Period Comparison.
Click + to select the social account(s) and the time periods you want to compare.
Click the Compare button.
2. Viewing Period Comparison Details
With the Period Comparison feature, you can comprehensively assess the performance of your social accounts across different time periods, enabling more strategic content planning and publishing rhythm.
Overview: Compare key operational metrics, including total followers, follower growth, OS score, and other summary indicators.
Follower Analysis: Compare total followers, new followers, and other metrics to understand user growth trends.
Post Performance:
Compare the number of posts and post impressions.
Analyze video views and distribution of content formats.
Engagement Performance:
Compare total engagements and average engagements per post.
Analyze engagements per 1,000 followers to measure follower activity levels.
Report History: All completed period comparisons can be found under Report History.
Tip: Connect and authorize Facebook and Instagram to unlock additional official data for more accurate and comprehensive reports.
3. Exporting a Period Comparison Report
You can export the results of a period comparison report for archiving, analysis, or team sharing.
Steps:
On the "Period Comparison Report Details" page, click the Export button at the top-right corner.
Select the export format: PDF or EXCEL; you may also choose to send the report to a specified email address.
Click Export to complete the process.
Exporting from History: All previously created period comparison reports can be viewed and exported from Report History.