Profile Comparison is designed to help brand operators better understand competitors and monitor performance in real time. It enables the identification of operational issues and facilitates targeted performance improvements.
The system supports comparing social accounts across different platforms or by using account tags. You can compare up to 8 accounts or social account tags at a time.
From the left-side menu, go to Reports > Profile Comparison
1. Creating a Profile Comparison
Steps:
Click the “+” button below “Select account to start comparison” to add accounts for comparison.
Choose the social media platform you want to compare.
Select the social profiles or tags to compare.
Click Apply.
2. Viewing Comparison Results
After creating a comparison, you can directly view the comparison details. To access historical comparison data, click the Report History button at the top right to check past social account comparison records.
The comparison is conducted across five core dimensions:
Social Profile:
OS Rating: Based on multiple data dimensions such as follower count, follower growth, and posts, the OS Score is calculated using AI algorithms to quantify the social account’s operational performance.
This scoring system is developed by OneSight.
Followers:
Follower Trend: The latest follower count on the last day within the selected date range.
Net Follower Growth Trend: The net increase in followers during the selected date range. A negative value indicates more followers lost than gained.
Number of Followers: The latest follower count on the last day within the selected date range.
Net Follower Growth: The total net increase in followers within the selected date range.
Posts:
Post Volume Trend: Number of posts published by the social account.
Posts and Media Types: Number of posts published, broken down by content type.
Number of Hashtags: Number of unique topics used in posts.
Top 5 Hashtags: Ranked by the number of posts using each topic.
Engagements:
Engagement Trend: Total engagement received by posts during the selected date range.
Engagements per Post: Average engagement each post receives.
Engagement per 1K Followers per Post: Average engagement per 1,000 followers for all posts during the selected period.
Engagement Volume and Types: Total post engagements received by the social account during the selected date range, broken down by engagement type.
Paid Detection:
Paid Post Detection: Detection of paid promotion activity for posts within the selected date range.
Engagements of Paid Posts Detection: Detection of paid engagement on posts during the selected date range.
Social Account Paid Performance Comparison: Quantifies the paid performance of social accounts based on paid post and engagement data.
3. Exporting Reports
Click the Export button at the top right corner of the "Profile Comparison" page to export reports, create scheduled reports, or view export history.
To export a specific past comparison, click Report History at the top right, select the desired social account comparison result, and then click the Export button in the actions column.