As a content operator for a brand’s social accounts, you can deeply appreciate the value of identifying trending topics. The Social Account Topic Analysis tool provides a convenient way to do this.
1. Creating a Hashtag Analysis
Steps:
Access: Left menu → Monitoring > Hashtag Analysis
Select the social account(s) and time period for analysis, then click Analyze to start processing the data.
2. Topic Analysis Details
By conducting an in-depth analysis of topics, you can better understand audience interests, trending themes, and content performance, helping to optimize topic strategy and content creation.
Analysis Dimensions Include:
Hashtag Posts Distribution: Calculates the proportion of posts with and without topic tags, helping to evaluate the frequency and coverage of topic tag usage.
Hashtag Media Type: Shows the distribution of content types (e.g., text, image, video) for posts with topic tags, helping to assess the relationship between different media and topics.
Top 10 hashtags: Ranks the ten topics with the longest active duration, measuring their sustained popularity and content lifecycle.
Hashtags Cloud: Visualizes frequently appearing topics as a tag cloud, where larger font size indicates higher popularity. Clicking on any topic tag allows you to quickly view related posts.
Hashtag ranking: Quickly identifies the most popular topics on the profile, with the ability to view details such as related posts, active period, and interaction metrics.
This provides strong support for topic management, enabling precise topic selection, trend capturing, and actionable content planning.
3. Report Export
To facilitate record-keeping, reporting, or further analysis, the system supports exporting topic analysis results as reports.
Exporting from the Topic Analysis Details Page:
Export as a Scheduled Report: On the Create scheduled reports page, click the Export Report button at the top right, select Create Scheduled Reports, configure the relevant information in the pop-up Create Scheduled Reports page, and click Create to complete the creation of the scheduled report.
Export Report: On the Topic Analysis Details page, click the Export button at the top right, configure the required information in the pop-up Report window, and click Report to generate and download the report in the chosen format.
Exporting from Topic Analysis Records:
On the Social Account Topic Analysis Records page, locate the completed analysis task, click Export Report in the operations column, select the relevant information on the Export page, and click Export to generate the report.
🔔Tip : All created scheduled reports and exported reports can be found and managed in the Reports module. For details, please refer to the Reports documentation.