The Content Performance (formerly Campaign) module presents content performance across social media platforms in a more intuitive way. The system aggregates core metrics in a unified manner, comprehensively covering key dimensions such as content volume, engagement performance, impressions and reach, and video views. This helps users systematically understand the overall effectiveness and performance trends of marketing campaigns.
This function supports flexible filtering and analysis of relevant posts based on multiple dimensions such as tags, topics, and post status. It is designed to evaluate campaign performance across different platforms, accounts, and stages, providing data support for campaign review, strategy optimization, and resource allocation.
With the Content Performance (formerly Campaign) feature, users can:
Precisely filter and view all posts associated with a specific marketing campaign.
Analyze post volume, interaction performance, and content distribution during the campaign period.
Compare and assess participation and engagement across different social platforms or accounts.
Provide data support and strategic reference for subsequent marketing campaigns and operational decisions.
Access: Left menu → Monitoring > Content Performance
1. Creating Content Performance Analysis
Steps：
On the "Content Performance" page, click the Filter button to open the filter settings panel.
Use the filter options to select the campaign-related content you want to analyze, then click Apply.
You can customize the data scope of the campaign by combining the following filter dimensions:
Social Profile Tags: Filter content by social account tags.
Social Profiles: Select specific accounts to analyze.
Content Tags: Filter posts using content tags.
Hashtags: Filter based on hashtags used in posts.
Post Status: Such as published or deleted.
Media Type: Such as text, image, etc.
Filtering Logic Explanation：
Same-type filter conditions (e.g., multiple content tags):
By default, the system uses an "OR" logic, meaning posts that match any of the selected tags will be included.You may manually switch to "AND" logic if you want to filter only posts that meet all selected tags
Combining different types of filters (e.g., content tag + hashtag):
The system uses "AND" logic by default, meaning posts must meet all selected conditions for more precise filtering.As shown in the figure below, after selecting the social account tag and social account, no data is returned in the query results. This is because the Testing social account tag does not include the Apple social account. Therefore, please avoid using such combinations or reconfigure the tags accordingly.
Quick Search for Filtered Content: Easily locate filtered content using keywords.
After setting the filter criteria, click the Analyze button to proceed with the analysis.
2. Content Performance Analysis Details
After creating a content performance analysis, click the Analyze button to enter the analysis details page and view detailed performance data.
2.1 Overview
At the top of the Content Performance details page, the system highlights key operational metrics to help you quickly understand the overall performance of the campaign. By providing an overview of post volume, engagement data, impressions and reach, video views, and comment feedback, it enables a comprehensive evaluation of campaign effectiveness, helps identify highlights or potential issues, and supports data-driven optimization.
Number of Contents(Mix)
Total Engagements (Mix)
Total Impressions*
Total Reach*
Total Video Views(Mix)
Avg View Time Per video*
2.2 Contents Analysis
Through multi-dimensional analysis of content publishing, this section helps you understand the distribution and trends of posts across platforms, content types, and social accounts during the campaign period. It supports evaluation of content distribution breadth and coverage strategies.
Number Of Contents( By Platform )
Number Of Contents( By Media Type )
Number Of Contents( By Date )
Number Of Contents( By Social Profiles )
2.3 Engagements Analysis
This section displays user interactions with posts, helping evaluate content attractiveness and audience engagement. The insights can be used to optimize future engagement strategies.
Engagements( By Platform )
Engagements( By Media Type )
Engagements( by Date )
Engagements(by Social Account)
2.4 Impressions Analysis
This section presents post impression performance across multiple dimensions, including platform, content type, and date. It helps reveal how frequently content is seen by users and the breadth of its distribution, providing a basis for evaluating content delivery effectiveness.
Impressions( By Platform )
Impressions( By Media Type )
Impressions( By Date )
Impressions( By Social Profiles )
Impressions( Organic & Paid )
2.5 Reach Analysis
This section measures the number of unique users reached by posts within the selected time period. By analyzing data across multiple dimensions—such as platform, content type, and organic vs. paid sources—it helps clarify the actual audience reach and identify performance differences.
Reach( By Platform )
Reach( By Media Type )
Reach( By Date )
Reach( By Social Profiles )
Reach( Organic & Paid )
2.6 Video Views Analysis
This section focuses on the viewing performance of video content, including total views, trends over time, and distribution by platform and social account. It helps assess the reach and effectiveness of video content as well as audience preferences.
Video Views( By Platform )
Video Views( By Date )
Video Views( By Social Profiles )
2.7 Related Contents
This section displays all relevant content filtered within Content Performance. It supports sorting by key metrics—such as engagements, impressions, video views, and number of comments—in ascending or descending order, helping users quickly identify high-performing content.
2.8 Data Drill-Down
All charts on the [Content Performance] page support data drill-down. Under the current filter conditions, you can further view detailed data for specific social accounts or content, enabling deeper analysis of performance. Additionally, drill-down results can be downloaded to support data retention and further analysis.
3. Analysis Records
The system automatically saves each created marketing campaign analysis for easy future access and management.
On the "Analysis Records" page, you can view all previously created analysis records:
Click the Details button to enter the corresponding analysis detail page and view complete data charts and key metrics.
Click the [...] action button on the right side of a record to choose from the following options:
Export PDF
Delete Record (please proceed with caution—this action is irreversible).
Through record management, you can easily review the performance of past campaigns and build a traceable archive of operational data.
4. Exporting Chart Data
The platform supports exporting either the entire report or individual chart data, allowing you to select the data and format you need. This is useful for creating reports, presenting content performance, or sharing charts externally.
4.1 Exporting the Entire Report
4.1.1 Exporting Scheduled Reports
Steps:
On the [Content Performance Details] page, click the Scheduled Reports button in the top-right corner.
In the pop-up Create Scheduled Reports page, configure the report format, aggregation method, and other relevant settings.
Click Apply to successfully create the report.
4.1.2 Exporting Reports
Steps:
On the [Content Performance Details] page, click the Export button in the top-right corner.
In the Export interface, configure the report format, aggregation method, and other relevant settings.
Click Apply and wait for the file to be generated. Once completed, you can view the exported report.
🔔 Note: All created regular reports and exported reports can be found and managed in the [Reports] module. For more details, please refer to the Reports Documentation.
4.2 Exporting Chart Files
On the [Content Performance Details] page, you can select the chart you wish to export. Click the “...” button in the top-right corner of the chart, then choose “Download PNG” from the dropdown menu to export and save the chart as a .png image file.
