Entry: From the left-side menu, select [Monitoring] → [Profile Performance] → [LinkedIn].

1. Data Filtering

Supports filtering and analyzing data across multiple dimensions:

Time: Custom date ranges and relative time periods (e.g., last 7 days, last 30 days);
Profile: Filter by social account name;
Profile Tags: Filter social accounts by tags (prerequisite: tags must be manually assigned to accounts in advance).

2. Performance Metrics

2.1 Data Overview

The Data Overview provides a centralized display and quick analysis of overall social account performance, helping you understand account performance from a macro perspective.

This module mainly includes the following features:

Data Summary: Centrally presents key operational metrics of social accounts, including follower scale, content output, engagement performance, and view counts, allowing for a quick grasp of overall account status.
Metric Trend Charts: Displays changes in core metrics over the selected time range through trend charts, helping users intuitively analyze data trends, identify growth patterns, and detect anomalies.
Post Information Display: Summarizes post-related information, supporting viewing basic performance data of posts, assisting in analyzing content performance and operational effectiveness.

The Data Overview module enables you to quickly understand the overall operation of social accounts and provides a data foundation for further detailed analysis and strategy optimization.

2.1.1 Data Summary

Used to centrally display the core operational metrics of social accounts within the selected time range, helping you quickly understand overall account performance.

OS Rating: Shows the trend of the social account’s OS score over the selected date range, providing a comprehensive assessment of overall account performance.
Contents: Counts the number of posts published by the social account within the selected date range, used to measure content output frequency.
Fans: The total number of followers of the LinkedIn company page as of the last day of the selected date range.
Net Fans Growth: The net increase in followers of the LinkedIn company page during the selected date range.
Engagements*: The total number of interactions received by the account’s content during the selected date range.
- For authorized accounts, displays authorized engagement counts;
- For unauthorized accounts, displays publicly available engagement counts.
Avg. Engagements per Post*: The average number of interactions per post published by the account during the selected date range.
- For authorized accounts, displays authorized data;
- For unauthorized accounts, displays publicly available data.
Post Impressions*: The total number of times content was displayed to users during the selected date range, used to evaluate content exposure and reach frequency.
Post Reach*: The number of unique users who viewed the content during the selected date range, used to measure actual content reach.

🔔 Note:

Click the “ⓘ” icon next to a metric name to view its statistical definition, calculation method, and applicable scope across different social platforms. This helps you better understand the metric and perform comparative analysis.
Metrics marked with an “*” involve authorized data. Due to differences in data access for each social account, these metrics may be based on authorized data alone or a combination of public and authorized data. Please refer to the metric description for details.

2.1.2 Metric Trend Charts

This section presents the core operational metrics of a LinkedIn company page over the selected time range in trend chart format, helping you visually understand dynamic performance trends.

Fans: Daily changes in the number of LinkedIn page followers, used to observe day-to-day fluctuations in fan count.
Net Fans Growth: Daily net increase in LinkedIn page followers, used to assess fan growth trends.
Contents: Number of posts published daily by the LinkedIn page, used to analyze content publishing cadence.
Engagements*: Total daily interactions received by the LinkedIn page’s content, used to measure day-to-day changes in user engagement.

2.1.3 Top Content

Displays all relevant content filtered under the current selection. Supports sorting by key metrics such as engagements, reactions/likes, and video views in ascending or descending order, helping users quickly identify high-performing content.

2.2 Page Analysis

Analyzes the overall performance and publishing activity of the LinkedIn company page, helping you understand account operations and employee information.

OS Rating: Shows the trend of the page’s OS score over the selected date range, providing a comprehensive assessment of overall account performance.
Number of Job Opening: Number of positions posted by the page on LinkedIn. Due to API limitations this data is updated weekly.
Number of Employees: Number of employees associated with the page on LinkedIn. Due to API limitations this data is updated weekly.

2.3 Fans Analysis

Used to analyze the scale and structure of a LinkedIn company page’s followers, helping you understand fan growth, attrition, and geographic and professional distribution.

Fans: Shows the trend of follower count on the page within the selected date range.
Net Fans Growth: Displays the net increase in page followers during the selected date range.
Fans By Countrys*: Shows the distribution of followers across different countries as of the last day of the selected date range.
Fans By City*: Displays the distribution of followers across different cities as of the last day of the selected date range.
Fan Industry Distribution*: Shows the industries that followers belong to, helping understand their professional background.
Fans Type Distribution*: Displays the types of followers (e.g., employees), providing insight into follower identity composition.
Fans Employee Size Distribution*: Shows the employee size distribution of companies followers are associated with, analyzing the scale structure of followers’ companies.
Fans Job Function Distribution*: Displays the distribution of followers across different job functions, such as sales, development, operations, helping understand main professional roles.
Fans Seniority Distribution*: Shows the distribution of followers across different seniority levels, such as manager, director, VP, helping analyze followers’ professional experience structure.

2.4 Content Analysis

Analyzes the publishing activity and performance of the LinkedIn company page’s content, helping evaluate content operations from the perspectives of publishing cadence, user engagement, and reach.

Contents: Shows the daily number of posts published on the page within the selected date range, broken down by content type.
Engagements*: Displays the total interactions received by posts during the selected date range, including reactions, shares, comments, and clicks.
Post Impressions*: Shows the trend of how many times the page’s content was displayed to users within the selected date range, used to measure exposure.
Post Reach*: Displays the trend of unique users reached by the page’s content within the selected date range, measuring actual content reach.
Video Views*: Shows the trend of video views for videos published on the page within the selected date range, used to assess video performance.

2.5 Data Drill-Down

All charts on the Profile Performance- LinkedIn page support data drill-down. Under the current filter conditions, you can further view detailed data for specific social accounts or individual content, enabling deeper analysis of performance.

Drill-down results can also be downloaded, allowing for data retention and further analysis.

2.6 Chart Filter Dimensions Explanation

To facilitate understanding and analysis from different perspectives, the system provides multiple dimensions for viewing and breaking down various metrics. Supported dimensions may vary by metric; the actual options depend on the page display.

Time Dimension: Supports viewing metric changes by day / week / month, useful for analyzing short-term fluctuations and long-term trends.
Behavior Dimension: For engagement-related metrics, charts support filtering and analysis by total or interaction type.
Chart Display Type: Some charts support different visualization formats, such as bar charts or donut charts, facilitating comparison and structural analysis.

Note: Not all metrics support all of the above dimensions. Available dimensions depend on the specific metric.

3. Exporting Chart Data

The platform supports exporting either the entire report or individual chart data, allowing you to select the data and format you need. This is useful for creating reports, presenting content performance, or sharing charts externally.

3.1 Exporting the Entire Report

3.1.1 Exporting Scheduled Reports

Steps:

On the [Profile Performance – LinkedIn] page, click the Scheduled Reports button in the top-right corner.
In the pop-up Create Scheduled Reports page, configure the report format, aggregation method, and other relevant settings.
Click Apply to successfully create the report.

3.1.2 Exporting Reports:

Steps:

On the [Profile Performance – LinkedIn] page, click the Export button in the top-right corner.
In the Export interface, configure the report format, aggregation method, and other relevant settings.
Click Apply and wait for the file to be generated. Once completed, you can view the exported report.

🔔 Note: All created regular reports and exported reports can be found and managed in the [Reports] module. For more details, please refer to the Reports Documentation.

3.2 Exporting Chart Files

On the [Profile Performance – LinkedIn] page, you can select the chart you wish to export. Click the “...” button in the top-right corner of the chart, then choose “Download PNG” from the dropdown menu to export and save the chart as a .png image file.