Entry: From the left-side menu, select [Monitoring] → [Profile Performance] → [YouTube].
1. Data Filtering
Supports filtering and analyzing data across multiple dimensions:
Time: Custom date ranges and relative time periods
(e.g., last 7 days, last 30 days);Profile: Filter by social account name;
Profile Tags: Filter social accounts by tags
(prerequisite: tags must be manually assigned to accounts in advance).
2. Performance Metrics
2.1 Data Overview
The Data Overview provides a centralized display and quick analysis of overall social account performance, helping you understand account performance from a macro perspective.
This module mainly includes the following features:
Data Summary: Centrally presents key operational metrics of social accounts, including follower scale, content output, engagement performance, and view counts, allowing for a quick grasp of overall account status.
Metric Trend Charts: Displays changes in core metrics over the selected time range through trend charts, helping users intuitively analyze data trends, identify growth patterns, and detect anomalies.
Post Information Display: Summarizes post-related information, supporting viewing basic performance data of posts, assisting in analyzing content performance and operational effectiveness.
The Data Overview module enables you to quickly understand the overall operation of social accounts and provides a data foundation for further detailed analysis and strategy optimization.
2.1.1 Data Summary
Used to centrally display the core operational metrics of social accounts within the selected time range, helping you quickly understand overall account performance.
OS Rating: Shows the trend of the social account’s OS score over the selected date range, providing a comprehensive assessment of overall account performance.
Videos: Number of videos published by the channel within the selected date range, used to measure video content output frequency.
Fans: Total number of YouTube channel subscribers as of the last day of the selected date range.
This value is rounded to the first three significant digits.Net Fans Growth: Net increase in channel subscribers during the selected date range, reflecting fan growth.
Engagements: Total interactions received by the channel’s videos within the selected date range, used to measure overall user participation.
Avg. Engagements per Video: Average number of public interactions received per video during the selected date range, used to assess engagement performance of individual videos.
Video Views: Total number of times videos were watched within the selected date range, used to measure exposure and actual reach.
🔔 Tip
Click the “ⓘ” icon next to a metric to view its calculation method, statistical scope, and applicability across different social platforms. This helps you better understand the metric and make accurate comparisons.
2.1.2 Metric Trend Charts
Trend charts display changes in the core operational metrics of a YouTube channel over the selected time range, providing an intuitive view of account performance dynamics.
Fans: Shows the daily change in the channel’s subscriber count, allowing observation of daily fluctuations in fan scale.
Net Fans Growth: Displays the daily net increase in subscribers, helping evaluate subscriber growth trends.
Videos: Shows the number of videos published daily, helping analyze content publishing rhythm.
Engagements: Displays the total interactions received daily, measuring day-to-day user participation.
Video Views: Shows the daily video views, helping assess video content performance.
2.1.3 Top Content
Displays all content filtered under the current conditions. Supports sorting by key metrics such as engagements, reactions/likes, and video views in ascending or descending order, enabling users to quickly identify top-performing content.
2.2 Page Analysis
This module presents core operational metrics at the YouTube channel level using charts. By visualizing data changes, it helps evaluate overall channel performance from a holistic perspective.
OS Rating: Displays the OS score trend of the channel over the selected date range, providing a comprehensive assessment of overall account performance.
Page Video Views: Shows the number of times channel videos were viewed during the selected date range, measuring basic video view performance.
2.3 Fans Analysis
Used to analyze the channel’s subscriber base and its changes, helping you understand growth trends and account appeal.
Fans: Shows the trend of the channel’s subscriber count over the selected date range.
Net Fans Growth: Displays the net increase in subscribers during the selected date range.
2.4 Video Analysis
Used to analyze the publishing and performance of channel videos, helping evaluate video content operations from the perspectives of publishing rhythm, view performance, and user engagement.
Videos: Shows the daily number of videos published during the selected date range, helping analyze content publishing rhythm.
Video Views: Displays the trend of video views over the selected date range, assessing video performance.
Engagements: Shows the total interactions received by videos during the selected date range, including likes and comments, to measure user participation.
2.6 Data Drill-Down
All charts on the [Profile Performance – YouTube] page support data drill-down. Under the current filter conditions, you can further view detailed data for specific social accounts or content, enabling deeper performance analysis. Drill-down results can also be downloaded to support data retention and further analysis.
2.7 Chart Filter Dimensions Explanation
To facilitate understanding and analysis from different perspectives, the system provides multiple dimensions for viewing and breaking down various metrics. Supported dimensions may vary by metric; the actual options depend on the page display.
Time Dimension: Supports viewing metric changes by day / week / month, useful for analyzing short-term fluctuations and long-term trends.
Behavior Dimension: For engagement-related metrics, charts support filtering and analysis by total or interaction type.
Chart Display Type: Some charts support different visualization formats, such as bar charts or donut charts, facilitating comparison and structural analysis.
3. Exporting Chart Data
The platform supports exporting either the entire report or individual chart data, allowing you to select the data and format you need. This is useful for creating reports, presenting content performance, or sharing charts externally.
3.1 Exporting the Entire Report
3.1.1 Exporting Scheduled Reports
Steps:
On the [Profile Performance – YouTube] page, click the Scheduled Reports button in the top-right corner.
In the pop-up Create Scheduled Reports page, configure the report format, aggregation method, and other relevant settings.
Click Apply to successfully create the report.
3.1.2 Exporting Reports:
Steps:
On the [Profile Performance – YouTube] page, click the Export button in the top-right corner.
In the Export interface, configure the report format, aggregation method, and other relevant settings.
Click Apply and wait for the file to be generated. Once completed, you can view the exported report.
🔔 Note: All created regular reports and exported reports can be found and managed in the [Reports] module. For more details, please refer to the Reports Documentation.
3.2 Exporting Chart Files
On the [Profile Performance – YouTube] page, you can select the chart you wish to export. Click the “...” button in the top-right corner of the chart, then choose “Download PNG” from the dropdown menu to export and save the chart as a .png image file.
