Entry: From the left-side menu, select [Monitoring] → [Profile Performance] → [Threads].
1. Data Filtering
Supports filtering and analyzing data across multiple dimensions:
Time: Custom date ranges and relative time periods
(e.g., last 7 days, last 30 days);Profile: Filter by social account name;
Profile Tags: Filter social accounts by tags
(prerequisite: tags must be manually assigned to accounts in advance).
2. Performance Metrics
2.1 Data Overview
The Data Overview provides a centralized display and quick analysis of overall social account performance, helping you understand account performance from a macro perspective.
This module mainly includes the following features:
Data Summary: Centrally presents key operational metrics of social accounts, including follower scale, content output, engagement performance, and view counts, allowing for a quick grasp of overall account status.
Metric Trend Charts: Displays changes in core metrics over the selected time range through trend charts, helping users intuitively analyze data trends, identify growth patterns, and detect anomalies.
Post Information Display: Summarizes post-related information, supporting viewing basic performance data of posts, assisting in analyzing content performance and operational effectiveness.
The Data Overview module enables you to quickly understand the overall operation of social accounts and provides a data foundation for further detailed analysis and strategy optimization.
2.1.1 Data Summary
Used to centrally display the core operational metrics of social accounts within the selected time range, helping you quickly understand overall account performance.
OS Rating: Shows the trend of the social account’s OS score over the selected date range, providing a comprehensive assessment of overall account performance.
Contents: Counts the number of posts published by the account within the selected date range, used to measure content production frequency.
Fans: Refers to the total number of followers of the Threads account as of the last day of the selected date range, used to assess overall account follower size.
Net Fans Growth: The net increase in followers of the Threads account within the selected date range, used to evaluate follower growth trends.
Engagements: The total number of interactions received by the account’s content within the selected date range, used to measure user engagement.
Avg. Engagements per Post: The average number of interactions received per post published within the selected date range, used to assess engagement performance of individual posts.
Post Impressions*: Shows the number of times content or videos were displayed to users within the selected date range, used to measure content exposure.
This metric is obtained via the authorized data API.
🔔 Tip:
Metric Description: Click the “ⓘ” icon next to a metric name to view its calculation method, statistical scope, and applicability across different social platforms. This helps you better understand the metric and make accurate comparisons.
Metrics marked with “*” indicate that they involve authorized data. Since different social accounts have varying data access methods, these metrics may be composed of authorized data alone or a mix of public and authorized data. Please refer to the metric description for specific details.
2.1.2 指标趋势变化图
This section presents changes in key operational metrics of the Threads account over the selected time period in the form of a trend chart, helping you intuitively understand the dynamic performance trends of the account.
Fans: Shows the daily changes in the number of Threads account followers, used to observe daily fluctuations in follower scale.
Net Fans Growth: Displays the daily net increase in followers of the Threads account, used to evaluate follower growth trends.
Contents: Shows the daily number of posts published by the Threads account. The distribution can be viewed by content type, helping to understand the publishing patterns of different content types and the overall posting rhythm.
Engagements: Displays the total number of interactions received by the Threads account’s content each day, used to measure daily user engagement. Supports breakdown by interaction type (e.g., likes, replies, shares).
2.1.3 Top Content
Displays all relevant content filtered under the current criteria. Supports sorting in ascending or descending order based on key metrics such as interactions, reactions/likes, and video views, helping users quickly identify high-performing content.
2.2 Page Analysis
This module analyzes the operational performance of the account’s profile at an overall level, helping you quickly understand the account’s overall health and user interactions on the profile.
OS Rating: Shows the trend of the account’s OS score within the selected date range, used to comprehensively assess overall account performance.
Page Post Engagements*: Displays the daily trend of interactions received by all posts on the profile within the selected date range, used to measure user engagement with profile content.
Page Profile Views*: Shows the trend of the number of times the Threads profile was viewed within the selected date range, used to assess the profile’s attractiveness and user visits.
2.3 Fans Analysis
This module analyzes the size and structural changes of profile followers, helping to assess the account’s overall appeal and growth.
Fans: Shows the trend of the number of profile followers within the selected date range.
Net Fans Growth: Displays the trend of net follower growth within the selected date range.
Fans By Countrys*: As of the last day of the selected date range, shows the distribution of profile followers across different countries or regions, used to understand the geographical composition of followers.
Fans By City*: As of the last day of the selected date range, shows the distribution of profile followers across different cities, used to analyze city-level concentration and spread.
Fan Gender Distribution*: As of the last day of the selected date range, shows the gender distribution of profile followers, used to understand basic demographic characteristics of the follower base.
2.4 Content Analysis
This module analyzes the publishing and performance of profile content, helping to assess content output and user engagement.
Contents: Shows the daily trend of content published on the profile within the selected date range, distinguished by content type to help understand the publishing rhythm of different content types.
Engagements: Displays the trend of total interactions received by published posts within the selected date range, used to measure user engagement.
Post Impressions*: Shows the number of times published posts were seen by users within the selected date range, used to evaluate content exposure.
2.5 Data Drill-Down
All charts on the [Profile Performance – Threads] page support data drill-down. Under the current filter conditions, you can further view detailed data for specific social accounts or content, enabling deeper performance analysis. Drill-down results can also be downloaded to support data retention and further analysis.
2.6 Chart Filter Dimensions Explanation
To facilitate understanding and analysis from different perspectives, the system provides multiple dimensions for viewing and breaking down various metrics. Supported dimensions may vary by metric; the actual options depend on the page display.
Time Dimension: Supports viewing metric changes by day / week / month, useful for analyzing short-term fluctuations and long-term trends.
Behavior Dimension: For engagement-related metrics, charts support filtering and analysis by total or interaction type.
Chart Display Type: Some charts support different visualization formats, such as bar charts or donut charts, facilitating comparison and structural analysis.
Note: Not all metrics support all of the above dimensions. The available dimensions depend on the actual support for each metric. Metrics marked with an “*” are authorized metrics and require account authorization to access complete data.
3. Exporting Chart Data
The platform supports exporting either the entire report or individual chart data, allowing you to select the data and format you need. This is useful for creating reports, presenting content performance, or sharing charts externally.
3.1 Exporting the Entire Report
3.1.1 Exporting Scheduled Reports
Steps:
On the [Profile Performance – Threads] page, click theScheduled Reports button in the top-right corner.
In the pop-up Create Scheduled Reports page, configure the report format, aggregation method, and other relevant settings.
Click Apply to successfully create the report.
3.1.2 Exporting Reports
Steps:
On the [Profile Performance – TikTok] page, click the Export button in the top-right corner.
In the Export interface, configure the report format, aggregation method, and other relevant settings.
Click Apply and wait for the file to be generated. Once completed, you can view the exported report.
🔔 Note: All created regular reports and exported reports can be found and managed in the [Reports] module. For more details, please refer to the Reports Documentation.
3.2 Exporting Chart Files
On the [Profile Performance – Threads] page, you can select the chart you wish to export. Click the “...” button in the top-right corner of the chart, then choose “Download PNG” from the dropdown menu to export and save the chart as a .png image file.
