Entry: From the left-side menu, select [Monitoring] → [Profile Performance] → [VKontakte].
1. Data Filtering
Supports filtering and analyzing data across multiple dimensions:
Time: Custom date ranges and relative time periods
(e.g., last 7 days, last 30 days);Profile: Filter by social account name;
Profile Tags: Filter social accounts by tags
(prerequisite: tags must be manually assigned to accounts in advance).
2. Performance Metrics
2.1 Data Overview
The Data Overview provides a centralized display and quick analysis of overall social account performance, helping you understand account performance from a macro perspective.
This module mainly includes the following features:
Data Summary: Centrally presents key operational metrics of social accounts, including follower scale, content output, engagement performance, and view counts, allowing for a quick grasp of overall account status.
Metric Trend Charts: Displays changes in core metrics over the selected time range through trend charts, helping users intuitively analyze data trends, identify growth patterns, and detect anomalies.
Post Information Display: Summarizes post-related information, supporting viewing basic performance data of posts, assisting in analyzing content performance and operational effectiveness.
The Data Overview module enables you to quickly understand the overall operation of social accounts and provides a data foundation for further detailed analysis and strategy optimization.
2.1.1 Data Summary
Used to centrally display the core operational metrics of social accounts within the selected time range, helping you quickly understand overall account performance.
OS Rating: Shows the trend of the social account’s OS score over the selected date range, providing a comprehensive assessment of overall account performance.
Contents: The total number of posts published by the social account within the selected date range, used to measure content production frequency.
Fans: The total number of followers of the VKontakte community as of the last day of the selected date range, reflecting the overall fan base.
Net Fans Growth: The net increase in followers of the VKontakte community during the selected date range, used to evaluate fan growth.
Engagements: The total number of interactions received by content during the selected date range, measuring overall user participation.
Avg. Engagements per Post: The average interactions per post published within the selected date range, used to assess individual content performance.
Post Impressions: The total number of times content was viewed by users during the selected date range, reflecting content exposure and reach.
Video Views: The total number of times videos were watched during the selected date range, used to evaluate video performance.
🔔Tip
Click the “ⓘ” icon next to a metric name to view its calculation method, statistical scope, and applicability across different social platforms, helping you better understand the metric and make accurate comparisons.
2.1.2 Metric Trend Charts
This section presents the changes in key operational metrics of the VKontakte account over the selected time period in the form of a trend chart, helping you intuitively understand the overall performance of the account and its dynamic trends.
Fans: Shows the daily changes in the number of followers of the VKontakte account within the selected date range, allowing observation of daily fluctuations in follower scale.
Net Fans Growth: Displays the daily net increase in followers of the VKontakte account within the selected date range, used to evaluate follower growth trends.
Contents: Shows the number of posts published by the VKontakte account each day within the selected date range, useful for analyzing content publishing rhythm.
Engagements: Shows the total number of interactions received by the VKontakte account’s content each day within the selected date range, used to measure daily changes in user engagement.
2.1.3 Top Content
Displays all relevant content filtered under the current criteria. Supports sorting in ascending or descending order based on key metrics such as number of interactions, reactions/likes, and video views, helping you quickly identify high-performing content.
2.2 Page Analysis
This module is used to analyze the overall performance of a VKontakte account’s profile page within the selected date range. It provides a comprehensive evaluation of the page’s exposure and influence from dimensions such as visit behavior, audience reach, and user demographics.
OS Rating: Shows the trend of the account’s OS score within the selected date range, used to comprehensively assess overall account performance.
Profile Visits*: Displays the total number of visits to the VKontakte profile page within the selected date range, used to measure the frequency of profile visits.
Unique Page Visitors*: Shows the number of unique users who visited the VKontakte profile page within the selected date range. Multiple visits by the same user within the reporting period are counted only once.
Page Reach*: Displays the number of users who have seen any profile content (including profile info, posts, images, videos, etc.) on their device screens within the selected date range. The statistics include both followers and non-followers and can be broken down by mobile and web.
Page Reach By Countrys*: Shows the distribution of users reached by the profile content across different countries within the selected date range.
Page Reach By City*: Shows the distribution of users reached by the profile content across different cities within the selected date range.
Page Reach Age Distribution: Displays the distribution of users reached by the profile content across different age groups within the selected date range.
2.3 Fans Analysis
This module is used to analyze the size and growth of a VKontakte account’s followers within the selected date range, helping to assess the account’s acquisition and retention performance.
Fans: Shows the trend of the VKontakte account’s follower count within the selected date range.
Net Fans Growth: Displays the trend of daily net new followers for the VKontakte account within the selected date range.
2. 4 Content Analysis
This module is used to analyze the content publishing and performance of the profile within the selected date range. It provides a comprehensive assessment of content operations from dimensions such as publishing rhythm, user engagement, and reach.
Contents: Shows the daily trend of content published on the profile within the selected date range, with distinctions by content type.
Engagements: Displays the trend of total interactions received by published posts within the selected date range, including likes, comments, and shares.
Post Impressions: Shows the number of times posts published on the profile were displayed to users within the selected date range, used to measure content exposure.
Video Views*: Displays the trend of video views for videos published on the profile within the selected date range, used to evaluate video performance.
2.5 Data Drill-Down
All charts on the [Profile Performance – VKontakte] page support data drill-down. Under the current filter conditions, you can further view detailed data for specific social accounts or content, enabling deeper performance analysis. Drill-down results can also be downloaded to support data retention and further analysis.
2.6 Chart Filter Dimensions Explanation
To facilitate understanding and analysis from different perspectives, the system provides multiple dimensions for viewing and breaking down various metrics. Supported dimensions may vary by metric; the actual options depend on the page display.
Time Dimension: Supports viewing metric changes by day / week / month, useful for analyzing short-term fluctuations and long-term trends.
Behavior Dimension: For engagement-related metrics, charts support filtering and analysis by total or interaction type.
Chart Display Type: Some charts support different visualization formats, such as bar charts or donut charts, facilitating comparison and structural analysis.
3. Exporting Chart Data
The platform supports exporting either the entire report or individual chart data, allowing you to select the data and format you need. This is useful for creating reports, presenting content performance, or sharing charts externally.
3.1 Exporting the Entire Report
3.1.1 Exporting Scheduled Reports
Steps:
On the [Profile Performance – VKontakte] page, click the Scheduled Reports button in the top-right corner.
In the pop-up Create Scheduled Reports page, configure the report format, aggregation method, and other relevant settings.
Click Apply to successfully create the report.
3.1.2 Exporting Reports
Steps:
On the [Profile Performance – VKontakte] page, click the Export button in the top-right corner.
In the Export interface, configure the report format, aggregation method, and other relevant settings.
Click Apply and wait for the file to be generated. Once completed, you can view the exported report.
🔔 Note: All created regular reports and exported reports can be found and managed in the [Reports] module. For more details, please refer to the Reports Documentation.
3.2 Exporting Chart Files
On the [Profile Performance – VKontakte] page, you can select the chart you wish to export. Click the “...” button in the top-right corner of the chart, then choose “Download PNG” from the dropdown menu to export and save the chart as a .png image file.
