Entry: From the left-side menu, select [Monitoring] → [Profile Performance] → [Facebook].
1. Data Filtering
Supports filtering and analyzing data across multiple dimensions:
Time: Custom date ranges and relative time periods
(e.g., last 7 days, last 30 days);Profile: Filter by social account name;
Profile Tags: Filter social accounts by tags
(prerequisite: tags must be manually assigned to accounts in advance).
2. Performance Metrics
2.1 Data Overview
The Data Overview provides a centralized display and quick analysis of overall social account performance, helping you understand account performance from a macro perspective.
This module mainly includes the following features:
Data Summary: Centrally presents key operational metrics of social accounts, including follower scale, content output, engagement performance, and view counts, allowing for a quick grasp of overall account status.
Metric Trend Charts: Displays changes in core metrics over the selected time range through trend charts, helping users intuitively analyze data trends, identify growth patterns, and detect anomalies.
Post Information Display: Summarizes post-related information, supporting viewing basic performance data of posts, assisting in analyzing content performance and operational effectiveness.
The Data Overview module enables you to quickly understand the overall operation of social accounts and provides a data foundation for further detailed analysis and strategy optimization.
2.1.1 Data Summary
Used to centrally display the core operational metrics of social accounts within the selected time range, helping you quickly understand overall account performance.
OS Rating: Shows the trend of the social account’s OS score over the selected date range, providing a comprehensive assessment of overall account performance.
Contents : Counts the number of posts published by the social account within the selected date range (including Reels, excluding Stories), used to measure content output frequency.
Fans*: The total number of followers of the Facebook account as of the last day of the selected date range.
For authorized accounts, displays followers obtained via authorization;
For unauthorized accounts, displays publicly available follower counts.
Net Fans Growth*: The net increase in followers of the Facebook account during the selected date range.
For authorized accounts, displays authorized net follower growth;
For unauthorized accounts, displays publicly available net growth.
Engagements*: The total number of interactions received by the account’s content during the selected date range.
Authorized accounts show authorized engagement counts;
Unauthorized accounts show publicly available engagement counts.
Avg. Engagements per Post*: The average number of interactions per post published by the account during the selected date range.
Authorized accounts show authorized data;
Unauthorized accounts show publicly available data.
Post Impressions*: The total number of times content was displayed to users, used to measure content exposure and reach frequency.
Post Reach*: The number of unique users who actually viewed the posts during the selected date range, used to measure the actual reach of the content.
🔔 Note:
Click the “ⓘ” icon next to a metric name to view its statistical definition, calculation method, and applicable scope across different social platforms. This helps you better understand each metric and perform comparative analysis.
Metrics marked with an “*” involve authorized data. Due to differences in data access for each social account, these metrics may be based on authorized data alone or a combination of public and authorized data. Please refer to the metric description for details.
2.1.2 Metric Trend Charts
This section presents core operational metrics of Facebook accounts over the selected time range in trend chart format, helping you visually understand dynamic performance trends.
Fans*: Daily changes in the number of Facebook followers, used to observe day-to-day fluctuations in follower count.
Net Fans Growth : Daily net increase in Facebook followers, used to assess follower growth trends.
Content : Number of posts published daily by the Facebook account, used to analyze content publishing cadence.
Engagements*: Total daily interactions received by Facebook content, used to measure day-to-day changes in user engagement.
2.1.3 Top Content
Displays all relevant content filtered under the current selection. Supports sorting by key metrics such as engagements, reactions/likes, and video views in ascending or descending order, helping users quickly identify high-performing content.
2.2 Page Analysis
This module presents key operational metrics at the Facebook page level using charts. By visualizing data changes, it helps you evaluate page exposure, user reach, and video content performance from an overall perspective.
OS Rating: Shows the trend of the page’s OS score over the selected date range, providing a comprehensive assessment of overall account performance.
Page Impressions*: Displays the number of times the page or its related content appeared on users’ screens during the selected date range, measuring content exposure effectiveness.
Page Reach*: Shows the number of unique users who viewed the page’s public content or related content during the selected date range, assessing the actual reach of the page.
Page Video Views*: Displays the number of times page videos were watched for at least 3 seconds (or fully viewed if short videos) during the selected date range, measuring basic video view performance.
Page 30s Video Views*: Displays the number of times page videos were watched for at least 30 seconds (or fully viewed if short videos) during the selected date range, evaluating effective video viewing.
Page Video Watch Time*: Shows the cumulative duration users spent watching page video content within the selected date range, measuring video viewing depth.
Page Post Reactions*: Displays the total number of reactions received by page posts during the selected date range. Facebook reaction types include Like, Love, Wow, Haha, Sad, Angry, where Like includes both “Like” and “Care.”
2.3 Fans Analysis
Used to analyze the scale and structure of page followers, helping you understand follower growth, loss, and geographic distribution.
Fans: Shows the trend of page follower count within the selected date range.
Net Fans Growth: Displays the trend of net increase in page followers during the selected date range.
Number of Unfollows*: Shows the trend of unfollows on the page within the selected date range.
Fans Country Distribution*: Displays the distribution of page followers across different countries as of the last day of the selected date range.
Fans City Distribution*: Shows the distribution of page followers across different cities as of the last day of the selected date range.
2.4 Content Analysis
Analyzes page content publishing and performance, helping to comprehensively evaluate content operations from dimensions such as publishing cadence, engagement, and reach.
Contents: Shows the daily trend of content published on the page within the selected date range, distinguished by content type.
Engagements*: Displays the trend of total interactions received by published posts during the selected date range, including reactions, shares, comments, and clicks.
Post Impressions*: Shows the trend of the number of times page content appeared on users’ screens within the selected date range.
Post Reach*: Displays the trend of unique users reached by the page’s published content within the selected date range.
Video Views*: Shows the trend of page videos watched for at least 3 seconds (or near full play) during the selected date range.
30s Video Views*: Displays the trend of page videos watched for at least 30 seconds (or near full play) during the selected date range.
Video Watch Time*: Shows the trend of cumulative watch time for page videos within the selected date range.
2.5 Data Drill-Down
All charts on the [Profile Performance – Facebook] page support data drill-down. Under the current filter conditions, you can further view detailed data for specific social accounts or content, enabling deeper analysis of performance. Additionally, drill-down results can be downloaded to support data retention and further analysis.
2.6 Chart Filter Dimensions Explanation
To facilitate understanding and analysis from different perspectives, the system provides multiple dimensions for viewing and breaking down various metrics. The supported dimensions may vary by metric, and the actual options available are based on the page display.
Time Dimension: Supports viewing metric changes by day / week / month, useful for analyzing short-term fluctuations and long-term trends.
Data Source Dimension: Supports viewing data as public only or authorized + public. Authorized metrics require corresponding platform account authorization to access complete data.
Data Type Dimension: Depending on the metric, supports breakdowns such as total, paid / organic, fan / non-fan, helping distinguish between different traffic sources or user types.
Behavior Dimension: For engagement or video metrics, supports breakdowns by interaction type (e.g., reactions, comments, shares, clicks) or play type (e.g., click-to-play, auto-play) for detailed analysis.
Chart Display Type: Some metrics support different chart formats, such as bar charts or donut charts, facilitating comparison and structural analysis.
Note: Not all metrics support all of the above dimensions. The available dimensions depend on the specific metric. Metrics marked with an “*” are authorized metrics and require account authorization to access complete data.
3. Exporting Chart Data
The platform supports exporting either the entire report or individual chart data, allowing you to select the data and format you need. This is useful for creating reports, presenting content performance, or sharing charts externally.
3.1 Exporting the Entire Report
3.1.1 Exporting Regular Reports
Steps:
On the [Profile Performance – Facebook] page, click the Scheduled Reports button in the top-right corner.
In the pop-up Create Scheduled Reports page, configure the report format, aggregation method, and other relevant settings.
Click Apply to successfully create the report.
3.1.2 Exporting Reports:
Steps:
On the [Profile Performance – Facebook] page, click the Export button in the top-right corner.
In the Export interface, configure the report format, aggregation method, and other relevant settings.
Click Apply and wait for the file to be generated. Once completed, you can view the exported report.
🔔 Note: All created regular reports and exported reports can be found and managed in the [Reports] module. For more details, please refer to the Reports Documentation.
3.2 Exporting Chart Files
On the [Profile Performance – Facebook] page, you can select the chart you wish to export. Click the “...” button in the top-right corner of the chart, then choose “Download PNG” from the dropdown menu to export and save the chart as a .png image file.
