Entry: From the left-side menu, select [Monitoring] → [Profile Performance] → [X].
1. Data Filtering
Supports filtering and analyzing data across multiple dimensions:
Time: Custom date ranges and relative time periods
(e.g., last 7 days, last 30 days);Profile: Filter by social account name;
Profile Tags: Filter social accounts by tags
(prerequisite: tags must be manually assigned to accounts in advance).
2. Performance Metrics
2.1 Data Overview
The Data Overview provides a centralized display and quick analysis of overall social account performance, helping you understand account performance from a macro perspective.
This module mainly includes the following features:
Data Summary: Centrally presents key operational metrics of social accounts, including follower scale, content output, engagement performance, and view counts, allowing for a quick grasp of overall account status.
Metric Trend Charts: Displays changes in core metrics over the selected time range through trend charts, helping users intuitively analyze data trends, identify growth patterns, and detect anomalies.
Post Information Display: Summarizes post-related information, supporting viewing basic performance data of posts, assisting in analyzing content performance and operational effectiveness.
The Data Overview module enables you to quickly understand the overall operation of social accounts and provides a data foundation for further detailed analysis and strategy optimization.
2.1.1 Data Summary
Used to centrally display the core operational metrics of social accounts within the selected time range, helping you quickly understand overall account performance.
OS Rating: Shows the trend of the social account’s OS score over the selected date range, providing a comprehensive assessment of overall account performance.
Contents: Counts the number of posts published by the social account within the selected date range (including Reels, excluding Stories), used to measure content output frequency.
Fans: The number of followers of the X account as of the last day of the selected date range, used to measure overall fan scale.
Net Fans Growth: The net increase in followers of the X account during the selected date range, used to assess fan growth trends.
Engagements: The total number of interactions received by the account’s content during the selected date range, used to measure user engagement.
Avg. Engagements per Post: The average number of interactions per post published by the account during the selected date range, used to evaluate the engagement performance of individual posts.
Post Impressions: The number of times posts were viewed within the selected date range (corresponding to X platform’s view data), used to measure content exposure and reach frequency.
2.1.2 Metric Trend Charts
This section presents the core operational metrics of X accounts over the selected time range in trend chart format, helping you visually understand dynamic performance trends.
Fans: Daily changes in the number of X account fans, used to observe day-to-day fluctuations in fan count.
Net Fans Growth: Daily net increase in X account fans, used to assess fan growth trends.
Contents: Number of posts published daily by the X account. Daily counts can be viewed by content type, helping to understand the publishing patterns of different content types and overall posting cadence.
Engagements: Total daily interactions received by X account content, used to measure day-to-day changes in user engagement. Supports breakdown by interaction type (e.g., likes, replies, shares/retweets).
2.1.3 Top Performing Content
Displays all relevant content filtered under the current selection. Supports sorting by key metrics such as engagements, reactions/likes, and video views in ascending or descending order, helping users quickly identify high-performing content.
2. 2 Page Analysis
OS Rating: Shows the trend of the social account’s OS score over the selected date range, providing a comprehensive assessment of overall account performance.
2.3 Fans Analysis
Used to analyze the scale and structure of page fans, helping assess account attractiveness and growth.
Fans: Shows the trend of page fan count within the selected date range.
Net Fans Growth: Displays the trend of net increase in page fans during the selected date range.
2.4 Content Analysis
Used to analyze page content publishing and performance, helping evaluate content output and user engagement.
Contents: Shows the daily trend of content published on the page within the selected date range, distinguished by content type, helping to understand the publishing cadence of different content types.
Engagements: Displays the trend of total interactions received by published posts during the selected date range, used to measure user engagement.
Post Impressions: Shows the number of times published posts were viewed by users within the selected date range (corresponding to X platform’s view data), used to evaluate content exposure.
Content Source: Displays the applications used to publish content, helping analyze the distribution of content sources.
2.5 Data Drill-Down
All charts on the [Profile Performance – X] page support data drill-down. Under the current filter conditions, you can further view detailed data for specific social accounts or content, enabling deeper analysis of performance. Additionally, drill-down results can be downloaded to support data retention and further analysis.
2.6 Chart Filter Dimensions Explanation
To facilitate understanding and analysis from different perspectives, the system provides multiple dimensions for viewing and breaking down various metrics. Supported dimensions may vary by metric; the actual options depend on the page display.
Time Dimension: Supports viewing metric changes by day / week / month, useful for analyzing short-term fluctuations and long-term trends.
Behavior Dimension: For engagement-related metrics, charts support filtering and analysis by total or interaction type.
Chart Display Type: Some charts support different visualization formats, such as bar charts or donut charts, facilitating comparison and structural analysis.
Note: Not all metrics support all of the above dimensions. Available dimensions depend on the specific metric.
3. Exporting Chart Data
The platform supports exporting either the entire report or individual chart data, allowing you to select the data and format you need. This is useful for creating reports, presenting content performance, or sharing charts externally.
3.1 Exporting the Entire Report
3.1.1 Exporting Scheduled Reports
Steps:
On the [Profile Performance – X] page, click the Scheduled Reports button in the top-right corner.
In the pop-up Create Scheduled Reports page, configure the report format, aggregation method, and other relevant settings.
Click Apply to successfully create the report.
3.1.2 Exporting Reports:
Steps:
On the [Profile Performance – X] page, click the Export button in the top-right corner.
In the Export interface, configure the report format, aggregation method, and other relevant settings.
Click Apply and wait for the file to be generated. Once completed, you can view the exported report.
🔔 Note: All created regular reports and exported reports can be found and managed in the [Reports] module. For more details, please refer to the Reports Documentation.
3.2 Exporting Chart Files
On the [Profile Performance – X] page, you can select the chart you wish to export. Click the “...” button in the top-right corner of the chart, then choose “Download PNG” from the dropdown menu to export and save the chart as a .png image file.
