Whether you create a preset dashboard or a blank one, the system supports the Add Chart feature to help you display the required data more comprehensively and flexibly, meeting diverse data analysis needs.
1. Add Chart
Steps:
From the left-hand menu, select Dashboard, then click the name of the dashboard where you want to add a chart.
For the first time adding a chart, click the Add Widget button in the center of the screen. To add more charts afterward, click the button located in the top-right corner.
2. Select Metrics
After clicking the Add Widget button, the “Select Metrics” page will pop up for you to choose the required metrics.
Metrics are categorized as follows:
Cross-Platform:
Including metrics such as impressions*/views, reach*, engagement (insight)*, and a total of 40 metrics.Platform-Specific Metrics:
Facebook: Includes impressions*/views, reach*, engagement (insight)*, and 39 other metrics.
X (formerly Twitter): Includes impressions*/views, engagement, engagement (mix)*, and 22 other metrics.
Instagram: Includes impressions*/views, reach*, engagement (insight)*, and 32 other metrics.
LinkedIn: Includes impressions*/views, reach*, engagement (insight)*, and 26 other metrics.
YouTube: Includes engagement, engagement (mix)*, reactions/likes, and 18 other metrics.
VKontakte: Includes impressions*/views, engagement, engagement (mix)*, and 20 other metrics.
TikTok: Includes impressions*/views, reach*, engagement, and 24 other metrics.
Threads: Includes impressions*/views, engagement, engagement (mix)*, and 15 other metrics.
Interaction Metrics:
Metrics used to show content performance at the interaction level, including incoming comments*, comment completion rate*, average comment completion time*, and 8 other interaction management metrics.
⚠️ Note:
On the Select Metrics page, you can click on each metric name to view its definition and calculation method, helping you better understand the meaning behind the data.
Each metric will be labeled with its corresponding category, such as “Post Level,” “Page Level,” or “Community Metrics.” Please pay attention to these categories when making your selection.
In addition, the applicable platforms (e.g., Facebook, Instagram) will be shown in the bottom-right corner of each metric. Some metrics are not supported across all platforms, so please choose accordingly based on your actual needs.
3. Configure Chart Information
After selecting the metrics, the system will navigate to the Widget Settings page.
On this page, you can configure the following:
Set Widget Name: Name your chart to make it easier to review and manage later.
Select Data Source: Multiple filtering options are available to help you precisely locate the needed data sources:
Social Profile: Filter by platform (e.g., Facebook, Instagram) to select relevant accounts.
Social Profile Tags: Quickly locate accounts using assigned tags.
Content Tags: Filter based on content attributes to focus on specific types of data sources.
Select Filters (Optional)
You can apply various filters to more precisely locate the data you need. The system supports the following filtering dimensions:
Platform: Filter data by specific social media platforms (e.g., Facebook, Instagram).
Social Profile: Select specific social media accounts.
Social Profile Tags: Filter specific accounts using predefined tags.
Content Tags: Filter posts with specific content tags.
Media Type: Such as image, video, link, etc.
Post Status: For example, published, deleted, etc.
Paid Detection: Based on system identification, distinguish whether the content is paid promotion; supports filtering as “Probe Paid,” “Probe Unpaid,” or “Unknown.”
Hashtag: Focus on specific topics; supports filtering content related to specified topics to enable topic aggregation analysis.
Paid Status: Differentiate between "Paid" and "Organic" posts based on promotion type, useful for analyzing campaign effectiveness or content distribution paths.
By flexibly combining these filters, you can more efficiently access data aligned with your analytical goals.
Set Date Range: Select the time period you want to analyze. The system allows flexible configuration of start and end dates to help you focus on performance during a specific timeframe.
Set Chart Data Aggregation (Optional): You can choose to aggregate chart data by dimensions such as platform, date, or social account. This makes it easier to conduct multi-dimensional analysis and comparisons.
Set Data Display Format: Based on your analysis needs, you can choose to display the data as "Sum" or "Avg" to interpret operational performance more accurately.
Switch Chart Type: Select the desired chart type according to your specific needs to flexibly view and manage the data.
After completing the above settings, click the Apply button in the bottom-right corner to finish creating the chart.
The newly created chart can then be viewed within the corresponding panel.
Notes:
You can add an unlimited number of charts to a panel. However, please note that adding too many data-intensive charts (such as those processing large volumes of historical data) may affect loading time.
Additionally, it's recommended to consider practical usability:
The primary purpose of the panel is to help you quickly grasp the performance of your social media operations. If too many charts are added, requiring excessive scrolling across multiple pages, it may actually reduce the efficiency of information retrieval.