You can view a variety of metrics on the Dashboard, including cross-platform metrics, platform-specific metrics, and engagement management metrics.
1. Cross-Platform Metrics
Metrics | Levels | Types | Platforms |
Impressions* / views | Post Level | Authorization/ Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Reach* | Post Level | Authorization | Facebook, Instagram, LinkedIn, TikTok |
Engagements (Insights)* | Post Level | Authorization | Facebook, Instagram, LinkedIn |
Engagements | Post Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Engagements (mix)* | Post Level | Authorization | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Reactions / Likes | Post Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Comments | Post Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Shares / Reposts | Post Level | Public | Facebook, Twitter, Instagram, LinkedIn, TikTok, VKontakte, Thresds |
Video Views* | Post Level | Authorization | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte |
Avg. View Time* | Post Level | Authorization | Facebook, TikTok |
Completion Rate* | Post Level | Authorization | Facebook, TikTok |
Engagements per 1K Fans | Post Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Engagements per 1K Fans (Insights)* | Post Level | Authorization | Facebook, Instagram |
Fans Engagement Rate | Post Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Fans Engagement Rate (Insights)* | Post Level | Authorization | Facebook, Instagram, LinkedIn |
Impressions Engagement Rate* | Post Level | Authorization | Facebook, Twitter, Instagram, LinkedIn, TikTok, VKontakte, Thresds |
Reach Engagement Rate* | Post Level | Authorization | Facebook, Instagram, LinkedIn, TikTok |
Clicks* | Post Level | Authorization | Facebook, LinkedIn |
Total View Time* | Post Level | Authorization | Facebook, LinkedIn, TikTok |
Video Views Engagement Rate | Post Level | Public | YouTube, TikTok |
Video Length | Post Level | Public | Facebook, YouTube, TikTok |
Number of Contents | Post Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Content | Post Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Reach Engagement Rate (depth)* | Post Level | Authorization | Facebook, Instagram |
Impressions Engagement Rate (depth)* | Post Level | Authorization | Facebook, Twitter, Instagram |
OS Rating | Page Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Total Fans | Page Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Net Fans Growth | Page Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Following | Page Level | Public | Twitter, Instagram |
Net Following Growth | Page Level | Public | Twitter, Instagram |
Avg. Engagements per Post | Page Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Post Post Impression* | Page Level | Authorization | |
Page Post Reach* | Page Level | Authorization | |
Avg. Engagements per Post (Insights)* | Page Level | Authorization | Facebook, Instagram, LinkedIn |
Page Engagements per 1K Fans | Page Level | Public | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte |
Page Engagements per 1K Fans (Insights)* | Page Level | Authorization | Facebook, Instagram |
Page Impression* | Page Level | Authorization | Facebook, Instagram |
Page Reach* | Page Level | Authorization | Facebook, Instagram, VKontakte |
Total Fans (Mix)* | Page Level | Authorization | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
Net Fans Growth (Mix)* | Page Level | Authorization | Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, VKontakte, Thresds |
2. Facebook Metrics
Metrics | Levels | Types | Platform |
Impressions* / views | Post Level | Authorization | |
Reach* | Post Level | Authorization | |
Engagements (Insights)* | Post Level | Authorization | |
Engagements | Post Level | Public | |
Engagements (mix)* | Post Level | Authorization | |
Reactions / Likes | Post Level | Public | |
Comments | Post Level | Public | |
Shares / Reposts | Post Level | Public | |
Video Views* | Post Level | Authorization | |
Avg. View Time* | Post Level | Authorization | |
Completion Rate* | Post Level | Authorization | |
Engagements per 1K Fans | Post Level | Public | |
Engagements per 1K Fans (Insights)* | Post Level | Authorization | |
Fans Engagement Rate | Post Level | Public | |
Fans Engagement Rate (Insights)* | Post Level | Authorization | |
Impressions Engagement Rate* | Post Level | Authorization | |
Reach Engagement Rate* | Post Level | Authorization | |
Engaged Users* | Post Level | Authorization | |
Reactions (Count)* | Post Level | Authorization | |
Clicks* | Post Level | Authorization | |
Total View Time* | Post Level | Authorization | |
Video Length | Post Level | Public | |
Number of Contents | Post Level | Public | |
Content | Post Level | Public | |
Reach Engagement Rate (depth)* | Post Level | Authorization | |
Impressions Engagement Rate (depth)* | Post Level | Authorization | |
OS Rating | Page Level | Public | |
Total Fans | Page Level | Public | |
Net Fans Growth | Page Level | Public | |
Avg. Engagements per Post | Page Level | Public | |
Total Fans* | Page Level | Authorization | |
Net Fans Growth* | Page Level | Authorization | |
Post Post Impression* | Page Level | Authorization | |
Page Post Reach* | Page Level | Authorization | |
Avg. Engagements per Post (Insights)* | Page Level | Authorization | |
Page Engagements per 1K Fans | Page Level | Public | |
Page Engagements per 1K Fans (Insights)* | Page Level | Authorization | |
Page Impression* | Page Level | Authorization | |
Page Reach* | Page Level | Authorization |
3. X (formerly Twitter) Metrics
Metrics | Levels | Types | Platform |
Impressions* / views | Post Level | Public | |
Engagements | Post Level | Public | |
Engagements (mix)* | Post Level | Authorization | |
Reactions / Likes | Post Level | Public | |
Comments | Post Level | Public | |
Shares / Reposts | Post Level | Public | |
Video Views* | Post Level | Authorization | |
Engagements per 1K Fans | Post Level | Public | |
Fans Engagement Rate | Post Level | Public | |
Impressions Engagement Rate* | Post Level | Authorization | |
OS Rating | Page Level | Public | |
Total Fans | Page Level | Public | |
Net Fans Growth | Page Level | Public | |
Following | Page Level | Public | |
Net Following Growth | Page Level | Public | |
Number of Contents | Post Level | Public | |
Avg. Engagements per Post | Page Level | Public | |
Total Listed | Page Level | Public | |
Growth of Total Listed | Page Level | Public | |
Content | Post Level | Public | |
Page Engagements per 1K Fans | Page Level | Public | |
Impressions Engagement Rate (depth)* | Post Level | Authorization |
4. Instagram Metrics
Metrics | Levels | Types | Platform |
Impressions* / views | Post Level | Authorization | |
Reach* | Post Level | Authorization | |
Engagements (Insights)* | Post Level | Authorization | |
Engagements | Post Level | Public | |
Engagements (mix)* | Post Level | Authorization | |
Reactions / Likes | Post Level | Public | |
Comments | Post Level | Public | |
Shares / Reposts | Post Level | Public | |
Saves* | Post Level | Authorization | |
Video Views* | Post Level | Authorization | |
Engagements per 1K Fans | Post Level | Public | |
Engagements per 1K Fans (Insights)* | Post Level | Authorization | |
Fans Engagement Rate | Post Level | Public | |
Fans Engagement Rate (Insights)* | Post Level | Authorization | |
Impressions Engagement Rate* | Post Level | Authorization | |
Reach Engagement Rate* | Post Level | Authorization | |
OS Rating | Page Level | Public | |
Total Fans | Page Level | Public | |
Net Fans Growth | Page Level | Public | |
Following | Page Level | Public | |
Net Following Growth | Page Level | Public | |
Number of Contents | Post Level | Public | |
Avg. Engagements per Post | Page Level | Public | |
Number of Hashtags | Page Level | Public | |
Content | Post Level | Public | |
Reach Engagement Rate (depth)* | Post Level | Authorization | |
Avg. Engagements per Post (Insights)* | Page Level | Authorization | |
Page Engagements per 1K Fans | Page Level | Public | |
Page Engagements per 1K Fans (Insights)* | Page Level | Authorization | |
Impressions Engagement Rate (depth)* | Post Level | Authorization | |
Page Impression* | Page Level | Authorization | |
Page Reach* | Page Level | Authorization |
5. LinkedIn Metrics
Metrics | Levels | Types | Platform |
Impressions* / views | Post Level | Authorization | |
Reach* | Post Level | Authorization | |
Engagements (Insights)* | Post Level | Authorization | |
Engagements | Post Level | Public | |
Engagements (mix)* | Post Level | Authorization | |
Reactions / Likes | Post Level | Public | |
Comments | Post Level | Public | |
Shares / Reposts | Post Level | Public | |
Video Views* | Post Level | Authorization | |
Engagements per 1K Fans | Post Level | Public | |
Fans Engagement Rate | Post Level | Public | |
Fans Engagement Rate (Insights)* | Post Level | Authorization | |
Impressions Engagement Rate* | Post Level | Authorization | |
Reach Engagement Rate* | Post Level | Authorization | |
Clicks* | Post Level | Authorization | |
Total View Time* | Post Level | Authorization | |
OS Rating | Page Level | Public | |
Total Fans | Page Level | Public | |
Net Fans Growth | Page Level | Public | |
Number of Contents | Post Level | Public | |
Avg. Engagements per Post | Page Level | Public | |
Number of Job Opening | Page Level | Public | |
Number of Employees | Page Level | Public | |
Content | Post Level | Public | |
Avg. Engagements per Post (Insights)* | Page Level | Authorization | |
Page Engagements per 1K Fans | Page Level | Public |
6. YouTube Metrics
Metrics | Levels | Types | Platform |
Engagements | Post Level | Public | YouTube |
Engagements (mix)* | Post Level | Authorization | YouTube |
Reactions / Likes | Post Level | Public | YouTube |
Comments | Post Level | Public | YouTube |
Video Views* | Post Level | Authorization | YouTube |
Engagements per 1K Fans | Post Level | Public | YouTube |
Fans Engagement Rate | Post Level | Public | YouTube |
Video Views Engagement Rate | Post Level | Public | YouTube |
Video Length | Post Level | Public | YouTube |
OS Rating | Page Level | Public | YouTube |
Total Fans | Page Level | Public | YouTube |
Net Fans Growth | Page Level | Public | YouTube |
Number of Contents | Post Level | Public | YouTube |
Avg. Engagements per Post | Page Level | Public | YouTube |
Number of New Videos | Page Level | Public | YouTube |
Total Views of Last Video | Page Level | Public | YouTube |
Content | Post Level | Public | YouTube |
Page Engagements per 1K Fans | Page Level | Public | YouTube |
7. VKontakte Metrics
Metrics | Levels | Types | Platform |
Impressions* / views | Post Level | Public | VKontakte |
Engagements | Post Level | Public | VKontakte |
Engagements (mix)* | Post Level | Authorization | VKontakte |
Reactions / Likes | Post Level | Public | VKontakte |
Comments | Post Level | Public | VKontakte |
Shares / Reposts | Post Level | Public | VKontakte |
Video Views* | Post Level | Authorization | VKontakte |
Engagements per 1K Fans | Post Level | Public | VKontakte |
Fans Engagement Rate | Post Level | Public | VKontakte |
Impressions Engagement Rate* | Post Level | Authorization | VKontakte |
OS Rating | Page Level | Public | VKontakte |
Total Fans | Page Level | Public | VKontakte |
Net Fans Growth | Page Level | Public | VKontakte |
Number of Contents | Post Level | Public | VKontakte |
Avg. Engagements per Post | Page Level | Public | VKontakte |
Content | Post Level | Public | VKontakte |
Page Engagements per 1K Fans | Page Level | Public | VKontakte |
Page Reach* | Page Level | Authorization | VKontakte |
Page Profile Views * | Page Level | Authorization | VKontakte |
Page Unique Visitors * | Page Level | Authorization | VKontakte |
8. TikTok Metrics
Metrics | Levels | Types | Platform |
Impressions* / views | Post Level | Public | TikTok |
Reach* | Post Level | Authorization | TikTok |
Engagements | Post Level | Public | TikTok |
Engagements (mix)* | Post Level | Authorization | TikTok |
Reactions / Likes | Post Level | Public | TikTok |
Comments | Post Level | Public | TikTok |
Shares / Reposts | Post Level | Public | TikTok |
Video Views* | Post Level | Authorization | TikTok |
Avg. View Time* | Post Level | Authorization | TikTok |
Completion Rate* | Post Level | Authorization | TikTok |
Engagements per 1K Fans | Post Level | Public | TikTok |
Fans Engagement Rate | Post Level | Public | TikTok |
Impressions Engagement Rate* | Post Level | Authorization | TikTok |
Reach Engagement Rate* | Post Level | Authorization | TikTok |
Total View Time* | Post Level | Authorization | TikTok |
Video Views Engagement Rate | Post Level | Public | TikTok |
Video Length | Post Level | Public | TikTok |
OS Rating | Page Level | Public | TikTok |
Total Fans | Page Level | Public | TikTok |
Net Fans Growth | Page Level | Public | TikTok |
Number of Contents | Post Level | Public | TikTok |
Avg. Engagements per Post | Page Level | Public | TikTok |
Content | Post Level | Public | TikTok |
Page Engagements per 1K Fans | Page Level | Public | TikTok |
9. Threads Metrics
Metrics | Levels | Types | Platform |
Impressions* / views | Post Level | Authorization | Threads |
Engagements | Post Level | Public | Threads |
Engagements (mix)* | Post Level | Authorization | Threads |
Reactions / Likes | Post Level | Public | Threads |
Comments | Post Level | Public | Threads |
Shares / Reposts | Post Level | Public | Threads |
Engagements per 1K Fans | Post Level | Public | Threads |
Fans Engagement Rate | Post Level | Public | Threads |
Impressions Engagement Rate* | Post Level | Authorization | Threads |
OS Rating | Page Level | Public | Threads |
Total Fans | Page Level | Public | Threads |
Net Fans Growth | Page Level | Public | Threads |
Number of Contents | Post Level | Public | Threads |
Avg. Engagements per Post | Page Level | Public | Threads |
Content | Post Level | Public | Threads |
10. Community Metrics
Metrics | Level | Type | Platforms |
Incoming Comments* | Community metrics | Authorization | Facebook, Twitter, Instagram, LinkedIn, TikTok |
Comment Completion Rate* | Community metrics | Authorization | Facebook, Twitter, Instagram, LinkedIn, TikTok |
Average Comment Completion Time* | Community metrics | Authorization | Facebook, Twitter, Instagram, LinkedIn, TikTok |
Sent Comments Replies* | Community metrics | Authorization | Facebook, Twitter, Instagram, LinkedIn, TikTok |
Average First Response Comments Time* | Community metrics | Authorization | Facebook, Twitter, Instagram, LinkedIn, TikTok |
Incoming Messages* | Community metrics | Authorization | Facebook, Twitter, Instagram |
Sent Messages Replies* | Community metrics | Authorization | Facebook, Twitter, Instagram |
Team members' performance | Community metrics | Public | Facebook, Twitter, Instagram, LinkedIn, TikTok |
Reach Engagement Rate (depth)* and Impressions Engagement Rate (depth)* are add-on metrics. To enable or customize these, or to create other advanced indicators, please contact the OneSight Customer Success Team for premium feature support.