Mention Streams is a module in OneSight designed for real-time monitoring of mention content across multiple listening topics. It allows users to view the latest content streams from multiple topics side by side on a single page, helping them quickly grasp evolving trends, key discussions, and potential communication risks.
1. Function Overview
Each "stream" represents a monitored topic.
Supports opening multiple mention streams simultaneously (e.g., brand, competitors, product lines).
Captures the latest data in real time, allowing parallel viewing of content details without switching pages.
Enables quick search, filtering, and content management operations.
2. Typical Use Cases
Tracking Negative Comments: In the event of a crisis or sudden sentiment shift around a brand, quickly identify and monitor whether the negative discourse is spreading.
Tracking Hot Topic Diffusion: Analyze how the popularity and activity levels of multiple brands or topics evolve over a specific time period.
Competitor Synchronized Monitoring: Configure multiple competitors as independent mention streams for side-by-side comparison and real-time awareness.
3. Supported Actions Within Mention Streams
Each piece of content supports the following quick actions:
View content performance (e.g., interaction counts, video views, potential reach, etc.).
Assign content tags, translate, or forward.
Quickly jump to the original link or enter the content stream to view the context.
Filter specific topics via keyword search.
Set sorting rules for each stream (e.g., by time, interaction counts, etc.).
Use filters to narrow down specific mentions (e.g., platform, sentiment, location, keywords, etc.).
4. Usage Recommendations
You can configure multiple mention streams by combinations such as "brand + region" or "competitor + language."
Use in conjunction with the Alert module (learn How to Create and Manage Alerts?) to quickly identify and assess emerging incidents.