1. Overview
The Profile Performance module is designed to provide a comprehensive evaluation of social account performance across multiple platforms. It enables you to understand account health and content effectiveness through a unified data perspective.
By analyzing core metrics such as content publishing, user engagement, reach and exposure, and follower growth, the system helps you gain a clear view of overall account performance and growth trends across platforms.
Through data analysis, you can assess whether content has achieved effective exposure and generated meaningful user interactions.
The module also supports analysis of follower source markets and audience structure, helping evaluate alignment with target audiences.
By comparing performance across different content types and platforms, the system helps identify content strategies and platforms that are most worthy of continued investment.
Through the combination of high-level overviews and detailed breakdowns, the module provides reliable data support for content optimization, platform selection, and operational strategy planning.
2. Functional Modules
The Social Account Performance module consists of the following analytical sections. Together, they support multi-level analysis from macro trends to granular insights:
Data Overview
Aggregates key performance metrics, presenting summary data, metric trends, and top-performing content to help quickly understand overall performance.
Profile Analysis
Focuses on exposure, visits, and interactions at the profile level to evaluate overall profile attractiveness and user reach.
Follower Analysis
Analyzes follower scale, growth trends, and audience structure to help assess account appeal and audience characteristics.
Content Analysis
Evaluates content publishing cadence and overall content performance, helping identify optimization opportunities.
Video Analysis
(Available on selected platforms)Analyzes video publishing activity, view performance, and engagement feedback.
Stories Analysis
(Available on selected platforms)Evaluates exposure and engagement of Stories content to assess short-form content performance.
By using these modules together, you can systematically evaluate the overall operational effectiveness of your social accounts.
3. Platform Coverage
3.1 Cross-Platform
Supports viewing performance data across multiple platforms and multiple social accounts simultaneously, enabling horizontal comparison and eliminating data silos. Includes:
Data Overview
Follower Analysis
Content Analysis
Engagement Performance
Post Impressions
Post Reach
Top Contents
3.2 Facebook
Supports analysis of one or multiple Facebook accounts, including:
Data Overview
Page Analysis
Follower Analysis
Content Analysis
3.3 X (Twitter)
Supports analysis of one or multiple X accounts, including:
Data Overview
Page Analysis
Follower Analysis
Content Analysis
3.4 Instagram
Supports analysis of one or multiple Instagram accounts, including:
Data Overview
Page Analysis
Follower Analysis
Content Analysis
Stories Analysis
3.5 LinkedIn
Supports analysis of one or multiple LinkedIn accounts, including:
Data Overview
Page Analysis
Follower Analysis
Content Analysis
3.6 YouTube
Supports analysis of one or multiple YouTube channels, including:
Data Overview
Page Analysis
Follower Analysis
Video Analysis
3.7 VKontakte
Supports analysis of one or multiple VK accounts, including:
Data Overview
Page Analysis
Follower Analysis
Content Analysis
3.8 TikTok
Supports analysis of one or multiple TikTok accounts, including:
Data Overview
Page Analysis
Follower Analysis
Video Analysis
3.9 Threads
Supports analysis of one or multiple Threads accounts, including:
Data Overview
Page Analysis
Follower Analysis
Content Analysis
4. Metric Notes & Data Guidelines
Click the “ⓘ” icon next to a metric name to view its definition, calculation method, and platform-specific scope, enabling accurate interpretation and comparison.
Metrics marked with an “*” indicate that the data involves authorized access.
Due to differences in data availability across platforms and accounts, some metrics may be derived from authorized data, public data, or a combination of both. Please refer to metric descriptions for details.
To ensure complete data visibility, it is recommended to authorize accounts before viewing metrics.
5. Access Path
Navigation: Left-side menu → Monitoring → Profile Performance
