Different chart types vary in visualization format, metric calculation methods, and supported display dimensions. You can flexibly choose and configure charts based on your analysis objectives.
The platform supports multiple chart types to meet diverse data analysis and presentation needs, including:
Value
Line Charts
Column Charts
Pie Charts
Bar Charts
Table
Word Cloud
Card
Each chart type differs in how data is presented, the number of dimensions it can support, and its applicable use cases.
1. Value Cards
Number cards are used to display key metrics in a clear, numeric format, making them ideal for quickly understanding overall performance and trend changes.
Number cards support the following information:
Chart title: Describes the metric being displayed
Date range: Shows the time period covered by the metric
Metric value: Presents the result as a single, prominent number
Comparative data: Supports period-over-period, year-over-year, or custom comparisons to help quickly assess changes in performance
Number cards are well suited for monitoring core metrics, comparing performance across periods, and providing high-level overviews. They are commonly placed at the top of dashboards or in key focus areas.
2. Line Charts
Line charts are used to show how metrics change over a period of time, making them ideal for analyzing trends, fluctuations, and performance across different stages.
By configuring metric calculations and display dimensions, line charts can:
Display metric trends over time, with support for daily, weekly, or monthly views
Compare metric trends across different platforms, social accounts, or other dimensions
Clearly illustrate growth, decline, or cyclical patterns in the data
Line charts are commonly used for scenarios such as follower growth trends, changes in engagement volume, and content performance over time. They help you quickly identify overall trends and support data-driven decision-making.
3. Column chart
Column charts are suitable for comparing metric values across different entities or dimensions, allowing you to clearly visualize differences and relative performance.
By configuring metric calculation methods and display dimensions, bar charts can:
Compare metric performance across different platforms, social accounts, posts, or other dimensions
Show data comparisons across different time periods
Clearly highlight quantitative differences between data points, making it easy to identify top-performing items
Column charts are commonly used for platform-to-platform comparisons, account performance comparisons, and horizontal content performance analysis. They are especially effective for performance evaluation and stage-based summary analysis.
4. Bar Charts
Bar charts are suitable for horizontal comparisons of multiple items under the same metric, clearly displaying differences between data points in a horizontal layout.
Display capabilities:
By configuring the metric calculation method and display dimensions, bar charts support:
Comparing metrics across platforms, social accounts, posts, or other dimensions
Clearly showing the ranking and relative performance of each data item, making it easy to identify top-performing or underperforming entries
Effectively presenting categories with many items or long labels, improving overall readability
Bar charts are commonly used for platform performance rankings, account comparisons, and content performance leaderboards. They are well suited for comparative analysis and priority-based decision making.
5. Pie Chart
Pie charts are used to display the proportional distribution of each data item within an overall total, making them ideal for structural analysis and ratio-based comparisons.
Display characteristics:
Do not support time-based (date) dimensions; intended for static proportion analysis only
Use segmented sections to show the share of each platform, social account, or other dimensions within the total
Visually highlight the relative size of each segment, making it easy to understand data composition at a glance
Pie charts are commonly used to analyze platform composition, account share, and content type distribution. They are especially suitable for summary analysis and structural data presentation.
6. Table
A table displays detailed data in a row-and-column structure, making it suitable for precise value viewing and multi-dimensional data comparison.
By configuring the metric calculation method and display dimensions, the table can:
Support multi-dimensional combination display, flexibly configurable by platform, social account, content labels, topics, and more
Support simultaneous display of multiple data indicators for easy horizontal comparison
Provide precise data for easy value viewing, sorting, and comparison across categories
Support custom columns, allowing you to freely select display fields based on your analysis needs
Tables are commonly used for detailed data queries, multi-indicator horizontal comparison, data export, and secondary analysis, making them ideal for scenarios that require precise values and structured presentation.
7. Word Cloud
A word cloud displays the frequency or weight distribution of keywords within text data, making it suitable for content theme analysis and public opinion focus identification.
By configuring the metric calculation method and display dimensions, the word cloud can:
Be used for static text analysis
Intuitively reflect differences in keyword frequency or weight through font size
Support setting the number of keywords/phrases to display
Word clouds are commonly used for analyzing social media comments, user feedback, hashtags, public opinion buzzwords, and other text-based data, making them ideal for content insights and theme extraction.
Components that support word clouds:
Social Listening Module: Most Mentioned Keywords, Most Mentioned Phrases
Monitoring Module: Content
Interaction Module: Comment Word Cloud
8. Cards
Cards display actual posts and their key metrics in a card format on the dashboard, allowing for quick performance review and comparative analysis.
By configuring the metric calculation method and display dimensions, Cards can:
Display actual published content in post card format
Display up to 8 posts per page :
WEB format: 8 posts per page, max 10 pages
PPT format: 4 posts per page, max 20 pages
Support custom display of up to 3 metric values for each post
Support sorting by different indicators in ascending/descending order, making it easy to quickly identify best-performing or underperforming content
Content Cards are ideal for content performance review, top-performing content screening, and operational analysis scenarios.
Components that support Content Cards:
Social Listening Module: Most Mentioned Keywords, Most Mentioned Phrases
Monitoring Module: Content
9. Chart Display Dimensions
Except for Value, Tables, Cards, and Word Clouds, all other chart types support displaying metric data through the X-axis and Y-axis.
The X-axis is typically used to represent analysis dimensions such as time, platform, or social account.
The Y-axis displays the corresponding metric values.
By properly configuring the X and Y axes, you can view data changes and differences from multiple perspectives and gain a clearer understanding of overall performance.
Supported display dimensions
The system supports combining the following dimensions for metric visualization (up to two dimensions can be selected at the same time):
Date
Platform
Social Account
Social Account Label
Content Type
Content Label
Media Type
Post Status
Paid Detection
Topic
Paid Status
Contact Label
Engagement Label
Sentiment
Language
Location
Theme
Custom Filter
Keyword
Author
Author Gender
Author Age Group
Brand
By selecting appropriate display dimensions, you can flexibly compare performance across different platforms, accounts, or content types to meet diverse analysis needs.
Note: The available dimensions may vary depending on the metric and data source. The actual selectable dimensions are subject to what is shown in the system interface.