Entry: From the left-side menu, select [Monitoring] → [Profile Performance] → [Reddit].
1. Data Filtering
Supports filtering and analyzing data across multiple dimensions:
Time: Custom date ranges and relative time periods
(e.g., last 7 days, last 30 days);Profile: Filter by social account name;
Profile Tags: Filter social accounts by tags
(prerequisite: tags must be manually assigned to accounts in advance).Content Type: Supports filtering by Post or Share.
Media Type: Supports filtering by the media type of the content.
2. Performance Metrics
2.1 Data Overview
The Data Overview provides a centralized display and quick analysis of overall social account performance, helping you understand account performance from a macro perspective.
This module mainly includes the following features:
Data Summary: Centrally presents key operational metrics of social accounts, including follower scale, content output, engagement performance, and view counts, allowing for a quick grasp of overall account status.
Metric Trend Charts: Displays changes in core metrics over the selected time range through trend charts, helping users intuitively analyze data trends, identify growth patterns, and detect anomalies.
Post Information Display: Summarizes post-related information, supporting viewing basic performance data of posts, assisting in analyzing content performance and operational effectiveness.
The Data Overview module enables you to quickly understand the overall operation of social accounts and provides a data foundation for further detailed analysis and strategy optimization.
2.1.1 Data Summary
Used to centrally display the core operational metrics of social accounts within the selected time range, helping you quickly understand overall account performance.
Contents: Counts the number of posts published by the account within the selected date range, used to measure content production frequency.
Fans: Refers to the total number of followers of the Reddit community as of the last day of the selected date range, used to assess overall account follower size.
Net Fans Growth: The net increase in followers of the Reddit community within the selected date range, used to evaluate follower growth trends.
Engagements: The total number of interactions received by Reddit community content within the selected date range, used to measure user engagement.
Avg. Engagements per Post: he average number of interactions received by content published by the Reddit community within the selected date range, used to evaluate the engagement performance of individual posts.
2.1.2 Metric Trend Chart
This section displays changes in the core operational metrics of the Threads social account within the selected time range in the form of trend charts, helping you intuitively understand the dynamic trends of account performance.
Followers: The daily changes in the number of followers of the Reddit community, used to observe daily fluctuations in community audience size.
Net New Followers: The daily net increase in followers of the Reddit community, used to evaluate follower growth trends.
Contents: The number of pieces of content published by the Reddit community each day. It can be viewed by content type to understand the daily distribution of different content types and the overall publishing rhythm.
Engagements: The total number of interactions received by Reddit community content each day, used to measure daily changes in user engagement. It supports breakdown by interaction type, such as votes, comments, and reposts.
2.1.3 Top Content
Displays the top 10 relevant content items under the current filter conditions. Users can sort the results in ascending or descending order by key metrics such as engagements, reactions/likes, comments/replies, and shares/reposts, helping them quickly identify high-performing content.
For Reddit, votes are equivalent to reactions/likes on other platforms.
2.2 Fans Analysis
Used to analyze the size and changes of the community audience, helping evaluate the community’s overall appeal and growth.
Fans: Displays the trend of changes in the number of community followers within the selected date range.
Net Fans Growth: Displays the trend of net growth in community followers within the selected date range.
2.3 Content Analysis
Used to analyze community content publishing and content performance, helping evaluate content output and user engagement effectiveness.
Contents: Displays the daily trend of content published by the community within the selected date range, broken down by content type to help understand the publishing rhythm of different content types.
Engagements: Displays the trend of total interactions received by published posts within the selected date range, used to measure user engagement.
2.4 Feed
Used to centrally view specific content published by the community, helping users quickly browse the original post text, publishing time, community, content type, and media format. This makes it easier to identify key content and analyze trending topics in user discussions.
2.5 Data Drill-Down
All charts on the [Profile Performance – Reddit] page support data drill-down. Under the current filter conditions, you can further view detailed data for specific community or content, enabling deeper performance analysis. Drill-down results can also be downloaded to support data retention and further analysis.
3. Exporting Chart Data
The platform supports exporting either the entire report or individual chart data, allowing you to select the data and format you need. This is useful for creating reports, presenting content performance, or sharing charts externally.
3.1 Exporting the Entire Report
3.1.1 Exporting Scheduled Reports
Steps:
On the [Profile Performance – Reddit] page, click theScheduled Reports button in the top-right corner.
In the pop-up Create Scheduled Reports page, configure the report format, aggregation method, and other relevant settings.
Click Apply to successfully create the report.
3.1.2 Exporting Reports
Steps:
On the [Profile Performance – Reddit] page, click the Export button in the top-right corner.
In the Export interface, configure the report format, aggregation method, and other relevant settings.
Click Apply and wait for the file to be generated. Once completed, you can view the exported report.
🔔 Note: All created regular reports and exported reports can be found and managed in the [Reports] module. For more details, please refer to the Reports Documentation.
3.2 Exporting Chart Files
On the [Profile Performance – Reddit] page, you can select the chart you wish to export. Click the “...” button in the top-right corner of the chart, then choose “Download PNG” from the dropdown menu to export and save the chart as a .png image file.
